Nice short video by The Futur on TikTok, explaining why charging by the hour doesn’t always make sense…
Most business people value time.
If I can do a logo for you right now and you love it, in five minutes, are you saying it’s worth less or is it worth more now? Because I saved you a lot of time… it’s worth more.
So charging by the hour punishes me for being good.
That’s not to say you should never charge by the hour. Especially when you’re starting out, it’s often the easiest way to charge.
But as you get better at your craft and can produce great work in less time, look to charge for the value you deliver rather than the time you spend 😎
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