How Big Tech Makes Their Billions

Fascinating article and graphics detailing how “the big five” tech companies – Amazon, Apple, Google, Microsoft, Facebook – make their billions.

Highlights:

• Only 50% of Amazon’s revenue comes from its online store
• 55% of Apple’s revenue is due to iPhone
• Google makes 70% of its revenue from advertising
• Facebook relies on ads for 98.5% of its revenue
• The biggest chunk of Microsoft’s revenue comes from Azure
• “Big Tech’s earnings would make it the #18 largest country by GDP, ahead of Saudi Arabia and just behind the Netherlands”