The 67 Steps – Background Information
The 67 Steps is an online course by professional internet marketer Tai Lopez, which promises to help you get “anything you want out of life: health, wealth, love and happiness.” 7
According to a sales page for the course, more than 200,000 people have signed up to date.
It contains 67 lessons of mostly video-based content. Each video features Tai talking directly to the camera for an average of 30 minutes.
Students also receive access to bonus materials, a private Facebook group (41,000+ members), and free trial of a VIP Membership where they can attend two live calls per month and watch replays of previous live calls.
This 67 Steps review aims to help you decide if the course is a good fit for you.
This review is a joint effort between Niall Doherty (founder of eBiz Facts) and a personal development enthusiast who we’ll call Guy Rodriguez (not his real name).
- We bought the course twice, first for $37 and later for $49 (after a 3-day free trial).
- We spent 2+ weeks going through all the course materials and taking notes.
- Niall joined the private Facebook group for members and had a look around.
- We jumped on a call and discussed our impressions of the course, what we liked, what we didn’t like, etc.
- We asked for a refund on the $49 purchase.
- We searched online for other reviews of the course to see if there were any key points we missed.
- We wrote a first draft of this review.
- We sent the draft to our Freedom Business Builder community and asked for feedback.
- We made our final edits and published the review.
Note: We may earn a commission if you decide to make a purchase through referral links in this review. Read our full disclosure here.
Pros Of The 67 Steps
Exposure To Many New Ideas, Thinkers, Books…
Tai Lopez is famous for the claim that he reads a book a day.
While that’s something of an exaggeration,8 he clearly is very well read. As such, his brain is filled with ideas and insights from some of the most successful and interesting people the world has ever known.
He also happens to be an experienced and well-connected entrepreneur.
Tai shares all that information and experience in rapid-fire fashion throughout The 67 Steps. It’s not uncommon for him to start off talking about Warren Buffett or Bill Gates, and two minutes later be quoting an old Amish farmer or a 19th century Native American chief.
The volume of information Tai shares and the scattered way he shares it can at times be overwhelming, but the benefit is that you’re exposed to many different ideas and viewpoints in quick succession, some of which will no doubt strike you as profound and worth exploring further.
Lots Of Content + Bonus Materials
The core 67 Steps lessons consist of at least 30 hours of video, and there are easily another 100+ hours of video content included in the bonus sections of the course.
So you certainly get your money’s worth in terms of sheer volume of content.
The 67 Steps
|Step 1. The Billionaire’s Brain & Jennifer Lopez’s Voice||You have to deserve what you want.|
|Step 2. Blue-Footed Booby Birds, ESS, & The 500 Year Old Mind||You have to be able to adapt and change.|
|Step 3. Sam Walton’s Night In A Brazilian Jail, Stealing From McDonald’s & Michael Jordan’s Humility||You can be outwardly cocky and still have humility. Real humility is listening deeply and constantly seeking out knowledge.|
|Step 4. Picasso’s Rising Tide & The Law of 33%||Using mentors to shave years off the learning curve.|
|Step 5. My Poor Friends & Cameron Diaz’s Parrot||Start noticing the differences between rich/successful/healthy friends and poor/unsuccessful/unhealthy friends.|
|Step 6. Sculpture vs. The Lottery & The Anthropic Media Bias||Success happens step by step. Embrace the grind. That is your life.|
|Step 7. Martin Seligman’s Salary Slave and Learned Helplessness||Stop being helpless. Take full responsibility. Figure things out.|
|Step 8. The Integrated Good Life & The Four Pillars Of Eudaimonia||Don’t compartmentalize. All parts of your life should work in harmony.|
|Step 9. Warren Buffett’s Book-A-Day Diet & Making War With A Multitude Of Counselors||Read more. Learn from the wisdom of others.|
|Step 10. Stoic vs. Epicurean Arnold’s 1,000 Reps, Apache Cold Showers, and the Spartan Whipping Post||Be brave, toughen up, face your fears, persist through difficulties, don’t always look for the easy way out.|
|Step 11. The Whispers Of 10,000 Generations, Dunbar’s 150, & Evolutionary Mismatch||When you should trust your gut/intuition, and when you shouldn’t. Your lizard brain will often lead you astray.|
|Step 12. Mike’s Stack Of Resumes, My 96 Year-old Grandma, & Your Eulerian Destiny||How to create your one sentence destiny plan.|
|Step 13. The Amish Vacation, Tap Dancing To Work, & Avoiding What You Love||Set up a life you don’t want to escape from, but be wary of following your passion.|
|Step 14. The Shaolin Monk & Touching An Electric Fence||Fail to prepare, prepare to fail. Everything that happens to you is your fault.|
|Step 15. Descartes & Solving Problems With A Calculator||Learn basic math, be able to figure out probabilities and quantify risk so you can make better decisions.|
|Step 16. Rousseau, The Renaissance Man, & Iron Sharpening Iron||Know a little bit about everything. Be able to talk on many subjects. Explore different perspectives.|
|Step 17. Elon Musk‘s 14-Hour Workday vs. The 4-Hour Workweek||You need work to be happy. Learn to love the grind.|
|Step 18. Man-On-The-Moon Contrast Keeping Easy Things Easy||Use contrast bias to your advantage. Break things down. Don’t waste time/energy on easy things.|
|Step 19. Amazon.com & The $32,000 Brain Budget||Invest at least 30% of your discretionary income in your own development.|
|Step 20. Richard Branson’s Hurricane & The Imaginary World Of Kanye West||Visualize what you want. Know how you want your life to be.|
|Step 21. Mastering The Four P.A.S.E. Energies & Casanovas Chameleon||Learn how to win friends and influence people.|
|Step 22. The Seven-fold Path To The Obvious Signs||Use the scientific method to improve your life.|
|Step 23. Landing Your Plane On The Great Wall||Embrace obstacles. Make a plan you can believe in, then execute by force of will.|
|Step 24. Gandhi’s Funeral, Stephen Covey’s Wars, & Flurries Of Activity||Begin with the end in mind. Focus on winning the war, not so much the battles.|
|Step 25. Joel Salatin On Nature Laughing Last, The Respect Of Seasons, and The Terrible Twos||Respect nature and the seasons. Success takes time.|
|Step 26. Belts, Suspenders, Failing To Fail, The Six Sigma Heartbeat, & How To Not Crash Your F-22||Minimize mistakes. Avoid single points of failure.|
|Step 27. The Frontman & The Two Ways To Pick Your Trench Mate||How to assemble your support team.|
|Step 28. Lao-Tzu’s and John Wooden’s Terrible Horrible No Good Very Bad Day||Eat frogs, even when you don’t have to.|
|Step 29. Stephen Hawking, Entropy, & Remembering The Future||Make the most of your time.|
|Step 30. Peter Drucker, The Cluttered Attic And The Invention Of Rules||Identify and weed out limiting beliefs. Remove disabling ignorance.|
|Step 31. Delegating To Shalini & Sam Walton’s Over-The-Shoulder Style.||How to manage people. Trust, but verify.|
|Step 32. Slot Machine Probability & Chasing The Mirage||On a long enough timeline, if you keep doing the right things, you are likely to get what you want.|
|Step 33. Teaching Pigs To Fly & Pushing On Strings||When to persevere and when to quit.|
|Step 34. Bill Gates & The Ten Dark Years||Have a realistic timeline for success.|
|Step 35. Ignoring The Ninety-Nine, & The One-Tenth Rule||Learn from the best. Ignore the rest.|
|Step 36. The Sucker In The Room & The Lollapalooza Effect||Be aware of cognitive biases and how they are exploited.|
|Step 37. Why Restaurants Fail||To avoid failure you need a good network, good labor, and capital.|
|Step 38. Throwing Idiots To The Crocodiles||Invest your time and effort in areas where you have a natural advantage.|
|Step 39. Alienating The 82% With Your Messy Message||Niche down. Pareto principle. Don’t try to please everyone.|
|Step 40. Practical Pessimism, Paris Hilton’s Grandfather, & Contemplating The Downside||Have faith in the end-game, but confront the brutal facts along the way.|
|Step 41. Sam Chupp & Making, Watching, Wondering||Be curious. Learn things.|
|Step 42. Donuts, A $250,000 Check, And General Eisenhower||Prioritize. Put first things first.|
|Step 43. 20% Weird Factor, The Cabbage Mind, & The Treachery Of Scoundrels||Be wary of weird and insecure people. 20% weird is okay, but watch out for people who are too weird.|
|Step 44. Six Pack Of The Mind||Prioritize. Put first things first. 9|
|Step 45. Bone Thugs-n-Harmony & The Tyranny of The 1st & 15th||Develop an investor/entrepreneur mindset.|
|Step 46. Allan Nation‘s 1,000 Sheep And Not Doing It Small||Start small, and figure out systems that will allow you can scale.|
|Step 47. The 5% Tweak, Nothing Janky, & When Good Enough is Perfect||Don’t be too much of a perfectionist, or too sloppy. Neither extreme.|
|Step 48. Michael Jordan Swagger & American Idol Syndrome||What real confidence looks like, as opposed to being cocky/delusional.|
|Step 49. Why Jay Z And Warren Buffet Like Baseball||Slow and steady wins the race.|
|Step 50. Mastering The Wrong Things & Blue Eyeshadow Numb-nuts||Don’t master the wrong things. Don’t trust or rely on people who are clearly not masters.|
|Step 51. Chatting With Wittgenstein’s Lion||Learn how to be persuasive. Speak to people in words they understand.|
|Step 52. Pareto Efficiencies & The Business Triple Entente||Seek win-win.|
|Step 53. The Second Rule Is Never Forget The First Rule||Capture the value you create.|
|Step 54. Chess-Like Assiduity & Armchair Meditation||Take the time to think through problems.|
|Step 55. The 7 Habits Of Highly Unsuccessful People & The Tardy Tree Sloth||Invert. Figure out how to succeed by studying how people fail.|
|Step 56. Floating Across The Pacific On A Raft And Why Sitting Bull Liked To Be Shot At||Be courageous.|
|Step 57. Unstumpability & Sherlock Holmes Sleuthing||Up your curiosity.|
|Step 58. Death By Faint Praise and Charlie Munger’s Grandfather||Recognize and be ready to seize the few big opportunities that come your way.|
|Step 59. The Diligent Celebrity & Meeting The King||Develop tangible and intangible skills. Become respected in your community.|
|Step 60. The Dutch Big Gulp||Be quick to start (take a big first gulp), and then patiently advance your skill.|
|Step 61. The $495,000 Honda Accord||Be aware of the true cost of things.|
|Step 62. $20 Billion Gift From Strangers & Building Forgiveness Into The Land||Avoid single points of failure. Stock up for a rainy day.|
|Step 63. Alexander the Great’s Aggression and The Truth About Your Age||Start as if you’re going to die tomorrow, but stick with it as if you’re going to live for 20 more years.|
|Step 64. Forgetting Who’s In The Room||Seek out people more successful than you and listen to them carefully.|
|Step 65. The Pierian Spring & From Whence Cometh The Pride||Always seek knowledge, but never think you know everything. Stay humble.|
|Step 66. Elvis Presley & The Persistent Widow||Keep asking for what you want, be persistent.|
|Step 67. Annihilating The Amygdala & MPFC Mastery||Master your lizard brain. Don’t let fear stop you.|
|Smart Reading||6 video lessons from Tai describing his method of quickly extracting “golden nuggets” from books.|
|Premium Book Summaries||14 video lessons from Tai, sometimes with a guest, sharing lessons from books such as “Where Good Ideas Come From” and “Folks, This Ain’t Normal.”|
|Super Bonuses||17 audio/video lessons such as “Tai’s App List,” “The Investment Secrets Of the Ultra-Wealthy,” and “Man On The Moon Mindset.” Many of the same lessons from The 67 Steps are repeated here in different recordings.|
|The Vault||An archive of the live coaching calls available to VIP Members. 88+ calls are listed here, many of them running 1 hour or more. They feature Tai and/or his staff discussing a book, or a special guest giving a presentation.|
Memorable, Storytelling Format
This is a controversial one.
One of our reviewers found it easy to listen to Tai talk for hours on end, and said that the ideas Tai shared were easy to recall days later on account of his informal, storytelling style of presentation.
On the other hand, our second reviewer was frustrated by the lack of structure in each lesson. Tai often appeared to be winging it and going off on long tangents rather than staying focused on a core point.
A good example of Tai’s teaching style can be seen in this public YouTube video:
If you enjoy hearing what Tai had to say in that video, you’ll likely enjoy watching the videos inside The 67 Steps.
Prompts After Each Lesson
We appreciated that there were questions below each video in the course that had to be answered to mark the lesson as complete.
These questions force you to reflect on the lesson and solidify any takeaways.
Two things to note here however:
- Once you submit your answers, they get posted further down the page, visible to other members.
- There’s nothing to stop you submitting gibberish, as there doesn’t seem to be any moderation happening.
People Genuinely Seem To Get A Lot Out Of It
We’re always skeptical of testimonials posted on course sales pages, but it’s hard to disbelieve all the positive comments we’ve seen within the course itself, hidden from public view.
Some of the best examples appear below the final video (Step 67), where members are asked to share what tangible benefit they’ve gotten from the course.
A new reply is posted there every day or so.
Here are the five most recent that were posted at the time of this review (names blurred for privacy):
Cons Of The 67 Steps
Most Of The Same Lessons Available For Free
If you’re a regular listener to Tai’s podcast, or a regular viewer of his YouTube videos, there is very little in The 67 Steps that will be new to you.
Which would not be a knock on the course itself, except that we found The 67 Steps to be…
Long-Winded, Unstructured And Repetitive
Tai puts out ~100 episodes of his podcast each year, has scores of videos posted publicly on his YouTube channel, and regularly does free webinars that can last up to 4 hours.
In short, the man produces a lot of content and shares it freely.
Which is great.
Unfortunately, the premium content within The 67 Steps doesn’t seem to offer or teach anything above or beyond what Tai has already made available to everyone for free.
And that would be perfectly fine if his premium content was a concise and well-structured collection of his very best stuff, so you could absorb it all quickly and efficiently.
But alas, it’s not.
Instead, the majority of the videos within The 67 Steps feature Tai talking casually and loosely about a particular topic, without any obvious notes or structure to keep him on track.
As a result, he usually ends up taking 30 minutes to deliver 10 minutes of actual value – we’ve come to refer to this phenomenon as Tai’s Real Law of 33% – and you’re left confused as to what his main point was in the first place.
Furthermore, there is a frustrating amount of repetition within the course.
For example, Tai tells the story of Louis Zamperini in at least four separate videos. Ditto with the concept of Impatient-Patience vs. Patient-Impatience.
And once you do manage to figure out the core message of each step you realize that several of them overlap significantly, making you wonder if there really needs to be so many.
Perhaps the most glaring example of this can be seen when comparing Steps 42 and 44. Tai takes 20+ minutes in both to emphasize the same point: it’s crucial that you learn to accurately evaluate and prioritize the opportunities available to you.
The questions below each video are virtually identical:
Perhaps there’s a method to this repetitive madness, but more likely it points to poor organization and planning when creating the course.
The Selling Never Stops
Be forewarned that should you decide to buy The 67 Steps, you’ll be treated to multiple upsell offers immediately after submitting your payment details, and regular encouragement to join Tai’s other programs.
The first upsell we saw after checkout was for Tai’s Mini-MBA Program, offered at a discounted rate of $297.
We clicked “No Thanks,” and were immediately offered the same program again for only $197.
- This isn’t the only time we’ve seen Tai offering a steep discount to non-buyers. Read more here: 7 Questionable Marketing Tactics Tai Lopez Uses To Make Money Online
After rejecting Tai’s second offer of the Mini-MBA Program, we were presented with a $95 upsell for a course called The Entrepreneur Code.
Only after we’d passed on that were we able to access The 67 Steps.
Of course, upsell offers right after a purchase aren’t uncommon, and if that was the extent of the upselling we wouldn’t have thought to mention it here.
However, Tai is sure to plug his other programs frequently throughout The 67 Steps, encouraging you to join them if you want to go deeper.
Overall, we were left with the distinct impression that The 67 Steps alone would not be enough to fulfill the promise we saw on the sales page…
Great Support… Until We Requested A Refund
We tested out the 67 Steps support team several times, mainly with minor requests and queries.
They were generally responsive and helpful and we were ready to give them major props.
But then we decided to test out the 67 Steps refund process… and it didn’t go so well.
Here’s what happened:
- Guy signed up for the course anew, opting for a 3-day free trial and $49/year thereafter. 10
- He waited 2 days and then went looking for a way to cancel his account.
- He realized that there was no way to cancel the account himself. Instead, he had to contact support and ask them to cancel the account on his behalf.
- He tried calling the telephone number provided for support, during the listed business hours, but nobody answered the phone.
- He sent an email to support asking that his account be canceled, but received no response.
- He tried calling support twice more during business hours, but still nobody answered.
- The next day Guy saw that his card had been charged the $49.
- He then found a live chat in the help section of the website, and was able to connect with a support agent. This agent apologized for the inconvenience, cancelled Guy’s account, and put through a refund for the $49.
So it all worked out fine in the end, but it took some significant time and effort.
All that hassle could have been avoided if only they provided a simple link for people to click and cancel their free trial.
Low-Value Facebook Group
Access to a private Facebook community is one of the selling points of The 67 Steps.
We requested access to the group immediately after buying The 67 Steps, ignoring the fact that it didn’t appear to be very active…
After two weeks, our request to join had not been approved, so we contacted support and they got us in there quick-smart.
These were the 5 most recent posts from other members which greeted us in the group:
Unimpressed but undeterred, we decided to start a new conversation that would hopefully add value to the community…
6.5 weeks later, the post was finally approved by an admin 😕
So it seems The 67 Steps private Facebook community isn’t good for much.
Only Video, No Text
We didn’t expect to see a full written version of the material covered in each video, given that Tai is known primarily for audio-visual content.
But it would have been nice to see at least a few bullets below each video, summarizing the key points and linking to relevant information and resources.
As it is, the contents of each lesson are usually a mystery, especially given Tai’s tendency to opt for clever-rather-than-clear titles.
So you’ll have your work cut out if you ever hope to refer back to a specific story or book recommendation, because you’ll likely have to rewatch hours of video to find it.
4 More Things You Should Know About The 67 Steps
- In case you missed it above: the only way to cancel a free trial of The 67 Steps is to contact support and ask them to do it for you. And the best way to contact support seems to be via live chat.
- Depending on how you buy The 67 Steps (see the options below), you may be automatically enrolled in a free trial of Tai’s “VIP Membership” program. This gives you access to two live group calls each month, plus an archive of past calls. The free trial lasts for 15-30 days – read the small print at checkout – after which you’ll be charged monthly for continued access. To cancel the monthly charge, you must again contact support.
- Not all the course materials are available immediately. When you first sign up you will have access to all the bonus materials, but only the first 3 of the 67 steps. One additional step is unlocked every day. However, you can contact support and they’ll unlock all the steps for you no problem.
- There is a 30-day refund policy – sometimes listed as 60 days; be sure to check the offer before you buy – which seems to work fine so long as you request it via the live chat. However, be aware that downloading the course material forfeits your right to request a refund.
Do We Recommend The 67 Steps?
For most people, no.
The 67 Steps is a decent course packed with insights from some of the world’s greatest minds, but we can’t see how it offers much beyond what’s already freely available on Tai’s podcast and YouTube channel.
Who Should Buy The 67 Steps
- The person who left this comment on one of Tai’s YouTube videos: 11
- Anyone else who has listened extensively to Tai’s podcast, watched a bunch of his YouTube videos, and still wants more.
If that describes you…
But before you do, know that there are…
Multiple Price Points
You can sign up for The 67 Steps at multiple price points and with varying conditions depending on how or when you buy.
Here are the options we’ve found:
- $67 for lifetime access
The standard offer if you go through the main links to buy the course on Tai’s website. Note that with this option you are automatically enrolled in a free trial for the VIP Membership and must contact support to cancel.
- $37 for lifetime access
We were offered a $30 discount via email immediately after abandoning our cart on the standard offer above. You have to click the link in the email to get the discount. Once again, with this option you are automatically enrolled in a free trial for the VIP Membership and must contact support to cancel.
- Free for 3 days, then $67/year
As far as we can tell, this includes the VIP Membership at no extra cost.
- Free for 3 days, then $9.99/month
Same sales page as the previous, just select the second option. VIP Membership appears to be included at no extra cost here as well.
How To Get The Most Out Of The 67 Steps
If you do decide to buy the course, these tips will help ensure you get your money’s worth…
- Start the damn thing. Tai has said that 10% of people who buy his courses never even log in. 12 Don’t be one of those people. (Or, if you find that you are, ask for a refund before your 30 days are up.)
- There are 130+ hours of video in the course. You can get through them much faster without losing comprehension using this video speed hack. (We watched many of the videos at 2.3x speed.)
- Take notes as you go through all the materials. This will force you to pay more attention, you can jot down tasks and ideas as they occur to you, and it makes it easy to find and refer back to parts of the course later.
- Answer the questions at the end of each lesson.
Do You Like The Sound Of The 67 Steps?
If not, these resources make a good substitute:
- Tai’s podcast and YouTube channel
As noted above, there’s very little in The 67 Steps that Tai hasn’t already shared in a similar fashion on these free channels.
- Tools of Titans and Tribe of Mentors
Two books by Tim Ferriss that share similar wisdom with less fluff.
- The 7 Habits of Highly Effective People
Several lessons from this classic self-help book came up repeatedly in The 67 Steps. (Also available as an audiobook.)
- The Farnam Street Latticework of Mental Models
Throughout The 67 Steps, Tai often mentions the importance of overcoming cognitive biases. This free resource from Farnam Street concisely explains dozens of cognitive biases and how best to handle them.
Read more about Tai Lopez
This article is part of a 9-part series:
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