Stephen Palmer
- Founder of Irish Around the World
- $2500 monthly revenue from niche site
- Published March 20, 2023 by Niall Doherty
The site is Irish Around The World 🇮🇪
I met the owner and fellow Irishman Stephen Palmer a few years ago in Bulgaria.
Given that it was Paddy’s Day recently, I reached out to Stephen and asked if he’d be willing to share some details about the site.
He replied…
The revenue is about USD$2500 per month going on the past 12 months… 95% of it comes from ad revenue.
I’ve tried a few affiliates including Amazon and Ancestry but they never converted well for me. Or if they did it was not worth the time for the income.
It’s just myself running the blog. I did hire a freelancer a few years ago but it was not worth the cost/income.
I started it in 2015 as just an extra blog to try and make additional income and didn’t actually take it seriously until Covid when my other two blogs took a massive hit. They were both in the travel niche.
As part of the site, Stephen puts out a “Weekly Dose of Irish” newsletter, which is packed with Irish proverbs, jokes, stories and poems. He also links to new/popular content on the website in each edition.
🤣 Here’s a joke I found on the website…
A tourist is in Cork but wants to go to Dublin for the St. Patrick’s Day celebrations. He stops Paddy in the street and asks him, “Excuse me, can you tell me the quickest way to Dublin?” Paddy says, “Are you on foot or in the car?” The tourist says, “In the car.” Paddy says, “That’s the quickest way.”
Stephen’s tips for someone thinking to start their own niche site…
Don’t be discouraged if nothing happens initially, keep going. My blog was not making any money for the first year until I got on Mediavine for my ads and then started getting some rankings organically and social media traffic. The weekly email only started 2+ years after I started the blog. So keep it simple, keep going, listen to podcasts, audiobooks and don’t give up.
🎧 His podcast recommendations…
Thanks a mil to Stephen for sharing all the tips and info 🙏
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