Snapchat recently launched Spotlight, a new section in the app for user-created videos 📹
Entrepreneur reports:
The company says it will pay out $1 million per day through the end of the year to users who share the most popular clips.
[…] payments are based on a formula that “rewards Snapchatters primarily based on the total number of unique video views a Snap gets in a given day.” For now, the company is committing to spending a million dollars a day through the end of the year, though Snap hasn’t set a firm end date yet so the arrangement could continue into 2021.
Casey Newton writes that Spotlight is very similar to TikTok, but with one key difference…
What Snap is asking with Spotlight […] is whether you can build an engine for culture that benefits many thousands of people, rather than hundreds. The company’s idea is to replace public follower counts, likes, and comments with something that more closely resembles a lottery […]
Notably, Snap is placing its incentives at the level of the content, rather than the creator. While some Spotlight posts bear the creator’s name, many really are anonymous — allowing people to profit from their posts without having to develop (and eventually become boxed in by) Snapchat-specific personas.
That said, I’ve yet to see any direct reports from people who’ve earned money via Spotlight. Let me know if you come across any 🙏
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