I really enjoyed this blog post from Skyclerk, about small, subtle things that shape the business you build, and how your customers experience it.
Key excerpt:
My father was an insurance agent with his office in a big 3 story office mall. The parking lot for this building must have had room for 500 cars and almost never completely filled up but my father made a point to always park as far away from the front door as possible. Even on 30 below zero days with 3 feet of fresh snow on the ground, he would not waver and park any closer to the front door.
At a young age, I asked him why he parked so far away and he told me the experience his customers have while visiting him was very important to him and it started when they pulled into the parking lot. In his view, they should have front row parking.
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