Simon Owens writes about “the gritty reality for Substack’s middle class.”
(Substack is a newsletter platform that makes it easy to charge for premium content.)
While the 2010s birthed a generation of social media megastars, the 2020s will see the emergence of a creator middle class. I do think it’s very much possible for the average person to join this middle class, but it’s important that everyone understands the punishing economics at play.
That article is well worth a read if you’re considering pursuing a career as a creator. Whether it be on Substack, YouTube, TikTok or elsewhere, remember that going from zero to hero is rare, even with oodles of time and talent.
To even become part of the creator “middle class” takes a ton of work and sacrifice, as Simon attests to in another article…
in a given month, the time I spend on the newsletter and podcast results in up to a $6,000 loss in freelance revenue.
Read more from Simon here and check out his podcast, The Business of Content. Lots of interesting stuff on there 👍
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