Clever idea for finding clients

I haven’t yet listened to this episode of the Side Hustle Nation podcast 🎧 but I like what I’m seeing in the show notes:

[Josh] started a podcast called The Thoughtful Entrepreneur for the purpose of inviting his ideal prospects on to talk about their businesses and share their stories. It’s an interview, but it’s also in many ways an exploratory sales call.

Apparently this approach is working well:

It’s a win-win, and with streamlined processes in place, Josh is seeing a return of around $4,000 for every $200 he spends on producing his show.