The $1 Million Email Playbook

The guys from Ship 30 for 30 break down how they’ve generated 7 figures in revenue from “one, flawless email funnel”…

• Twitter thread
• 50-minute YouTube version

Nicolas Cole describes the playbook in a nutshell 👇

A digital business is very simple. Create content on Twitter, LinkedIn, insert whatever social platform. You drive [followers] to a specific landing page [for an] education email course. At the end of that email course, you soft pitch them on whatever the product is, whether it’s async or an upcoming cohort. You move them into an evergreen newsletter because you want to keep showing them, “Hey, there’s a lot you can learn from us, we really want to help you.” And then before every cohort, that week before, you run through these 6 emails.

The 6 emails…

1. The Transformation
2. Proof of Financial Outcome
3. Price Anchoring
4. Your Challenges / Our Solutions
5. Create FOMO
6. Everything You Get

There’s a 1-minute summary of each of those in the thread 👈

If you’re selling any kind of online course or training, you’ll likely find something useful in that playbook.