Shane Melaugh shares advice from Seth Godin that helped him turn “a group of people into a highly capable marketing team.”
The 5 words:
Your job is to ship.
Sounds underwhelming, I know. But when your main focus is to constantly get projects out the door and into the real world, you will make fast progress. Much faster than someone who practices endlessly in private, feeling like they’re never quite ready to push publish 🙈
Shane gives the example of someone practicing making videos in private vs actually publishing them on YouTube…
Once you’ve done 95% of the work you have to do the other 95% of the work to actually finish something.
For publishing on YouTube, that “other 95%” of the work is stuff like writing a title, creating a thumbnail, sharing the video, asking for and processing feedback, etc. Stuff you’d never get to practice if you didn’t ship 📦
So whatever kind of online business you’re trying to create, focus on shipping. If you’re a freelancer, that means taking on real client projects before you feel ready. If you’re building a SaaS, that means getting your MVP out there ASAP.
It’s scary to ship, but it’s the fastest way forward.
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