Sarah Cooper is the comedian who blew up earlier this year with her lip-sync video of Donald Trump (23+ million views) 🚀
Now she has her own Netflix special coming out next week.
Trung Phan researched Sarah extensively and found that her “overnight success” was actually 12 years in the making.
Two key takeaways from his research:
1. Keep experimenting. Gary Vaynerchuk equates social apps and digital tools to “crayons” that can be used to create new types of art. Cooper has experimented with every “crayon” available to find her comedic voice.
2. Work in public. To find success, Cooper says, “You need to do a lot of work. You need to finish a lot of work. You need to share a lot of work.” The lesson here is that you never know who’s reading, watching or listening. If you’re already creating, you might as well put it out there and give your audience a chance to find you.
Also, to get a bit meta: Trung notes in that article that he managed to get it in front of Sarah, she tweeted it, and he got so much traffic his website crashed.
If you’re a content creator, who’s somebody blowing up right now that you could create content about? 🤔
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