According to data shared on Reddit, it’s the fashion niche 👚
Other points of interest from that thread and the full data set:
- 93% of the 100 stores are using Facebook ads
- Killer combination: branding up + niching down
- JB Hi-Fi gets half the traffic of Fashion Nova but earns 14x the revenue ($351 million/month!)
(One caveat: as noted in the Reddit comments, the data set doesn’t include “headless” Shopify stores – ie. stores which use the Shopify backend but are hosted independently.)
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