50% of top Shopify stores are in this niche

According to data shared on Reddit, it’s the fashion niche 👚

Other points of interest from that thread and the full data set:

• 93% of the 100 stores are using Facebook ads
• Killer combination: branding up + niching down
• JB Hi-Fi gets half the traffic of Fashion Nova but earns 14x the revenue ($351 million/month!)

(One caveat: as noted in the Reddit comments, the data set doesn’t include “headless” Shopify stores – ie. stores which use the Shopify backend but are hosted independently.)