“Niche down” is common business advice.
I’ve often recommended that approach myself and I’ve shared many stories of people who have succeeded by focusing on a specific niche 🎯
Rob Hardy was all-in on this too, but has changed his tune…
The problem with niche strategy, in a nutshell, is that it’s a reliable destroyer of the human spirit. It’s built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it’d feel. It’s a nice idea in theory, and the kind of thing that might be true if humans were machines.
Fair point.
Rob goes on to say that the niche strategy “excels at producing immediate, observable results” and that it’s a reliable way to succeed financially 💵
All of this would be fine if niche strategy resulted in creatives feeling great about their lives. But it doesn’t. More often than not, it leads to a downward spiral of decisions that feel inauthentic and forced. Those decisions pile up, one by one, until we’ve constructed a machine that meets our economic needs, but at the expense of our spirit.
My takeaway from Rob’s piece is that a niche strategy is still worth pursuing, especially when you’re just starting out. It’ll help you pay the bills.
But be wary of sticking with it long term 😕
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