Other Ways To Monetize A Podcast

Selling ads ain’t the only way.

Many podcasts are used more as a marketing channel, providing stand-alone value with regular reminders that they have related products or services for sale 📣

Patreon is another option. Select examples via this Gaps article…

• For Crying Out Loud: $10,680+ per month
• Doughboys: $11,390+ per month
• True Crime Obsessed: $247,325+ per month

My favorite example, from the same article…

There’s literally a podcast making over $2,000 per month giving commentary on every single episode of Buffy the Vampire Slayer.

(Actually, it’s more like $5000+ per month now 🤑)

Another way to monetize is via Glow.fm, which seems to be the Substack of the podcast world.

Glow itself reportedly sold to Libsyn for $1.2 million a year ago.