Business Opportunity: Help Experts Build a Flywheel

Nathan Barry tweets about the “Podcast Guest Flywheel” …

Here’s how it works:

You accept an interview request with the understanding that you’ll be provided with the video recording afterward and allowed to repurpose the content however you see fit. Meaning you can clip it, transcribe it, turn it into blog posts, graphics, etc.

He goes into lots more detail there, and it’s helpful if you’re already an expert on a topic and can land a guest spot on an established podcast 🎙

But my main takeaway is that there are surely lots of experts who need help repurposing content like this.

You could be that help, leveraging easy-to-learn tools to become super productive 💪

Tools like…

• Veed.io for video editing
• Castmagic for “podcast show notes & content”
• Klap.app for making short videos
• Canva for graphics to share on social

Start off doing this as a custom service to gain experience, then a productized service, and you could eventually grow it into an agency.

The hard part initially would be finding clients 🧐

I’d recommend reaching out to experts you already follow online, people who produce great content but aren’t doing much repurposing. You could even take a long-form interview they’ve done in the past, chop it up into snappy bitesize chunks, and send it to them as a gift 🎁

If they like that, offer to keep doing it for a fee.

And if they don’t, no worries, you’ve still gained experience and have some portfolio pieces you can use to pitch someone else.

Another idea here: it can be time consuming for those experts to find good podcasts and pitch them on a guest appearance.

So there could be an opportunity to become a pro podcast booker. People would hire you to find and pitch podcasts on their behalf.

Use a service like Podcast Clout to speed up the process 😎

(Btw, if you’re doing cold outreach, try using the template shared here.)

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