In a recent YouTube video, Miles Beckler reveals how he uses Amazon Kindle to generate leads for his business…
Miles is a serial entrepreneur and online business coach. He runs a YouTube channel with 200K+ subscribers 📈
He recently launched a new Kindle book with the goal of growing his email list. See all his books here.
In the video, Miles explains his rationale behind creating these short books 📚
He believes there are people searching relevant keywords in his niche on Amazon, who have likely never heard of him before. By having a book listed on Amazon, he can tap into this new audience and get his content in front of them 👀
His latest 39-page book, The Seven Figure Side Hustle, is available for $2.99 on Amazon.
It’s part of a funnel in Miles’ business…
When you buy the book, what I want you to focus on is how that book is a lead generation tool more so than the information in it.
The book contains a call-to-action and link to an opt-in page after the table of contents. This provides a pathway for readers to join his email list 💌
Miles is making little-to-no money from the books directly but he says…
My content is designed to get them on my list and once they’re on my list I have mechanisms to turn them into customers…
….If I can spend $100 in ads and earn back $100 in sales, I don’t care. The by-product is lots of people seeing the call-to-action and some joining my email list.
And once they’re on the list Miles can provide them more value, build trust, and eventually pitch them other products and services 😎
To kick start sales and reviews, Miles asks his current audience to purchase the book, read it, and leave an honest review.
His goal is to get enough 5-star reviews 🤩 to boost visibility on Amazon and have his book suggested alongside other popular books in his niche.
Once there are enough reviews, Miles plans to run Amazon ads to get the book in front of people searching relevant keywords and drive them to purchase it.
He explains further 👇
This is a test hole in a new oil field. I know there’s money changing hands and I know there’s people buying information on Amazon all day every day.
… this is how I use Kindle. We’ve done this over and over and over with my wife’s books and products. We’ve tested small books, big books and pocketbooks.
… we can spend $1000’s per month advertising, we earn $1000’s a month back directly from the book sales and all the leads and all the customers that show up from that from the calls to actions in the book that’s just gravy.
One thing I love about Miles is his long-term approach to marketing. He’s happy to earn little-to-no money – and even lose money sometimes – to grow his audience 📈
This works for him because he shows up and delivers great content consistently – he’s been putting out high-quality content on schedule for years – allowing him to build lots of trust with his audience over time.
A good chunk of that audience will later buy his products or products he recommends as an affiliate 🤑
And that’s really the only way to succeed in the long run: be committed for the long run.
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