Porter’s Five Forces

In 1979 a Harvard Business School professor named Michael Porter came up with a framework “to analyze an industry’s attractiveness and likely profitability.” 🤓

It’s explained concisely in this article and video.

The five forces:

• Threat of new entrants
• Threat of substitutes
• Bargaining power of customers
• Bargaining power of suppliers
• Competitive rivalry

Could be a handy framework to help you assess a business idea (though it does have its critics).