Miao Rios
- Local SEO Specialist
- $15,000+ estimated monthly revenue
- Published February 19, 2024 by Fardeen Khan
- Reviewed and edited by Niall Doherty
Miao Rios is the founder of Blackbird SEO, where she builds local service websites and rents them out to businesses looking for leads at $1000-$1500/month 🤑
For example, Miao has this site linked from BlackBirdSEO.com…
It doesn’t look like anything special, but that site ranks well on Google for some relevant keywords. People find the site, get in touch, Miao connects them with a concrete driveway professional and takes a fee 😎
According to a recent interview, Miao apparently has “over 45 successful sites already generating leads” and each one can earn “$1000-$1500 per month passively.”
So methinks it’s safe to say she’s earning a combined $15,000+ per month from these sites 💰
From the interview…
Three months into her new side hustle, Miao Rios got an unexpected call.
It was from the Ministry of Education in New Zealand, inviting her to bid on a large demolition project for a local school.
Now it wasn’t completely out of the blue — she had built a website targeting local demolition projects — but she definitely didn’t own a demolition business.
The intent was to follow a “rank and rent” model:
– Build local websites
– Rank them in Google
– Rent them out to qualified service providers
🎯 How Miao chooses a niche…
Miao likes service-based businesses with high-ticket offerings. Something like concrete contractors, roofers, landscapers – not super glamorous but in demand…
For example, while general landscaping was competitive in Wellington, New Zealand, no company specialized in just concrete driveways. So Miao built a site specifically around that offering instead…
As for locations, Miao targets cities with 400K in population. The sweet spot where competition isn’t too high but search volume is strong.
Keyword research is key…
[Plug] your top 5–10 competitors into… your SEO tool of your choice. See what service pages of theirs already rank well organically.
Then try to match or improve upon that content to build authority and become that “one-stop shop” for your niche.
📈 To build up the authority of your website…
Create social media profiles like Facebook pages and citations on directories like Yelp signals to Google that your business has an established local presence…
Miao finds blog comments to be an easy free option – as long as they provide genuine value to the discussion and include a link back to your site.
But that’s just the easy part…
Identifying profitable niche and location combinations is one thing. Finding eager and qualified service providers to rent your sites is another.
This step can make or break your success. After all, these are the “tenants” in a website rental business. They’re what turn your website into an income producing asset.
So it’s crucial to find and partner with reliable service providers 🤝
I see the rank and rent model as a great way to learn SEO.
Competition is low and you can gain a lot of experience fast by trying out different sites and niches.
Might be worth doing some keyword research for your local area, could be some opportunities there 🧐
A couple of good videos to dive deeper on this…
- Matt Diggity: Rank and Rent SEO (8 Simple Steps)…
- Nathan Gotch: SEO for HVAC: Complete Local SEO Strategy…
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