He ‘Rents’ 230 Local Websites for $185K/Month

Luke Van Der Veer builds plain little websites for local service businesses – carpet cleaners, roofers, restoration guys – then rents the leads to a real contractor in that city for an average of $900–$1K/month 🤑

230 sites in total, 80% of them rented out – big months clear ~$215K, slow ones ~$155K.

Averaging ~$185K/month in recurring revenue.

Luke’s niche criteria 👇

• Blue-collar service (phone-driven, no licensing, low seasonality)
• Cities of 50K to 400K people
• Google Maps full of businesses with no website and few reviews
• Yelp or Thumbtack ranking above the actual local providers

Then he builds a simple hub site, one page per service, going deeper than everyone else on page one…

I’m going to take everything they talk about, and I’m going to write double of what they have.

Once ranked, he forwards the calls to a vetted contractor. He prices the rent at roughly 10% of the revenue those leads should generate – a site he expects to drive ~$10K of work rents for ~$1K/month.

Lately, for higher-ticket niches, he’s switching clients to a straight rev share instead: 10–15% of actual revenue, tracked through read-only access to their CRM.

And Luke reckons the model holds up nicely in the AI era 🤖…

Blue collar work is likely the last category to be disrupted by AI.

Which underserved city and blue-collar niche could you claim first? 🤔

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