Lenny Rachitsky breaks down 5 unique content-driven growth strategies 🤓
In brief:
- User-Generated SEO-Optimized (UGSO)
- Editorially-Generated SEO-Optimized (EGSO)
- Data-Generated SEO-Optimized (DGSO)
- User-Generated Virality-Optimized (UGVO)
- Editorially-Generated Virality-Optimized (EGVO)
The aforementioned RecoRank would be DGSO.
TikTok would be the ultimate example of UGVO.
My site (eBiz Facts) is EGSO, but we’re starting to experiment with UGSO.
Lenny dives deeper on EGSO here, with 7 high-level takeaways.
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