Klear just released some insights from a survey of 4850 Instagram Influencers.
Main thing there is how much Instagrammers charge according to the size of their audience…
- Up to 5k followers: $65 post, $111 video, $53 story
- Up to 30k followers: $170 post, $261 video, $100 story
- Up to 500k followers: $535 post, $960 video, $222 story
- More than 500k followers: $2738 post, $4678 video, $1205 story
Other insights from the survey:
- UK influencers are the highest earners, followed by Canada and USA.
- 84% of influencers are women, yet men earn 37% more.
- Influencers aged 18-24 have the highest average rates (but 25-34 year olds aren’t far behind).
Note that the survey is a pretty small sample size – by one measure there are more than 500,000 active influencers on Instagram – and Klear is in the business of influencer marketing. So take those findings with a grain of 🧂
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