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Joel Young started and runs a JumpStart Video, a video content and marketing agency.
Joel told us in a January 2020 interview:
We create animated explainer videos, motion graphics, training videos, and social media content for all sorts of businesses and organizations. In fact, we’ve completed more than 12,000 projects for clients in more than 100 countries around the world.
Here is a video Joel’s agency did for a client that appeared on TV:
Joel runs his company completely online:
Everything I do in my day-to-day work can be done remotely.
In the same interview Joel reported that the agency earns $60,000+ monthly revenue, with $50,000+ being profit.
Our average project cost is somewhere between $500-$750. This enables us to serve businesses and organizations with modest marketing budgets.
Joel started the business back in 2013, doing freelance video and voiceover gigs on Fiverr.
After my first year, I had earned $34,000 doing only voiceovers and videos in the corner of my bedroom. No fancy equipment, no professional training. Just me and the tools I already had.
Joel went on to build his own studio so he could make more professional videos for clients, and learned how to do whiteboard animation videos as well.
Eventually the business became too big to stay a one-man operation, and it grew into an agency:
I was working long hours to meet the demand on my own. So I ended up hiring someone to help me with the administrative work.
It wasn’t long before I also hired a full-time animator to help with the creative load. Then, I brought my talented wife on board as a copywriter.
And without ever intending to build a real business – we had a small team of great people helping to create 80+ videos a month for clients all over the world.
Joel found his first clients via Fiverr back in 2013:
Within 24hrs I had my first order, then another, and another…and they just kept coming in over the first month.
Joel says the agency now gets a lot of repeat business:
We see a lot of our clients come back and order again and again because we try our best to serve the client and not just to create a piece of content. Once they put the content out there, they see how effective video can be online and always want to do more.
They also do a lot of work on SEO and social media, which helps bring in new clients.
Most of our clients find us organically, and through direct referrals from previous clients. That is truly the most powerful source of revenue for our business.
According to our framework Joel has an agency business, which would be considered a Level 3 online business.