Why Mr Beast is a genius

Here’s a nice 10-minute video breakdown of how 21-year-old YouTuber Jimmy Donaldson (aka MrBeast) is racking up ~300 million views per month and earning himself millions of dollars…

Four keys:

• Cracking the viral formula
• Beating the YouTube algorithm
• Reinvesting / raising the stakes
• Not being a 💩

(Also interesting to see that video about MrBeast practicing what they teach. Almost 2.5 million views in a couple of weeks!)