More, Better, New

We have previously shared Jay Clouse’s story and how he hit $300K a year as a creator 🤑

In a recent post, Jay writes…

I heard a simple, three-part framework for getting new customers on ​TropicalMBA​ (which they credited to ​Alex Hormozi​):

1. Do more
2. Do it better
3. Do something new

More, better, new for short.

These are three different customer acquisition strategies that you should consider one at a time in this order.

💪 Do more…

Look at how you’re getting customers now – what’s working the best? You can likely do more of that thing. 

If 1:1 serve calls have a high close rate, you should do more 1:1 calls. If your ads funnel is profitable and driving new leads, you should run more ads…

Find what’s working and simply do more of it. 

This doesn’t require new solutions or new creativity – just discipline to turn up the dial. It’s the fastest, lowest-effort, highest-impact direction to go.

📈 Do it better…

If there’s no obvious answer to the “more” approach, then look at how you can improve your existing systems. What’s getting results but could be working a little bit better? A little bit more efficiently?

Think:

– Sales pages
– Email sequences
– CTAs from your content

🚀 Do something new…

Only once you’ve exhausted more and better should you look at new. New means creating new things, such as new products or systems.

This is slow, high effort, and inefficient to start. Everything you could consider in the more and better categories was once new!

💬 Last words from Jay…

Without this framework, my brain would’ve kept pushing me towards new. But with this framework, it becomes obvious that the lowest-hanging fruit opportunities for new customers are always more and then better.