Top 1% of all Podcasts

A fascinating read from Jake McNeill on Reddit, where he breaks down what it takes to create a top 1% podcast 🎙

There are 2 million podcasts.

90% of podcasts don’t get past episode 3. That’s 1.8 million who quit. Of the 200,000 left, 90% will quit after 20 episodes. That’s another 180,000 gone. To be in the top 1% of podcasts in the world you only need to publish 21 episodes of your podcast.

Your competition is not the 2 million podcasts. It’s the 20,000 podcasters who didn’t quit.

Similar story for becoming a top 1% blogger, YouTuber, whatever. Stick with it longer than most people consider reasonable, and there’s a good chance you’ll be able to make a living from it.

Also check out Jake’s post for the WOOP mental model, which is like positive visualization but better 😎