Jake Harris launched a video production company a year ago 🚀
On Reddit, he shares one of the biggest lessons he’s learned:
I can tell you that for every client that has responded to a quote with, ‘Our budget is X can you bring your price down to match it?’ has never proceeded with the project when we agreed. Not one.
For the quotes that we said, ‘No sorry this is the price for your project’, 80% of the time they became a client anyway.
What I have come to conclude is that businesses don’t actually want the cheapest provider. Lowering our quotes to match a client budget is a sign of weakness. It’s obvious we need the work. We lose some authority and control of the project. We devalue our work when we agree to lower our price.
In my experience, standing firm on our pricing has resulted in a higher proposal conversion rate.
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