Ian Nuttall
- Serial Entrepreneur
- $20,000 monthly revenue
- Published May 25, 2023 by Niall Doherty
Ian Nuttall tweets that he earns $20K a month running his own programmatic SEO websites, with zero employees 😎
Programmatic SEO is when you generate a lot of content using a template and a bunch of data points.
An example from Ian 👇
if “best beach” is our head term, there are many modifiers we could use to create a pSEO site around it:
best beach in {country}
best beach in {city}You can also get fancy and combine modifiers:
best sandy beach in {country}
best beach in {city} with parking
🚀 A key hack for Ian to get such sites ranking quickly…
If you’re just starting out, free-to-reg domains are fine to test the theories. The most explosive pSEO growth I’ve had, though, is when combined with an aged domain already ranking in Google!
His track record sounds good…
I have cold emailed and acquired sites like these for 10+ years, including:
– $2k purchase to mid-six-figure exit
– $8k to $40k exit
– $50k to $7k/mo asset
– $12k to seven-figure exit
Two other programmatic SEO success stories…
- Jake Ward bought a website for $18k and raised the valuation to $88k in a year
- Nomad List by Pieter Levels, which was earning about $823,000 a year last I checked.
If you’re looking for a free and easy way to experiment with your own pSEO site, Ian has a short video “about setting up a programmatic SEO site in WordPress in less than 10 minutes”
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