Neville Medhora did this across 4 platforms 👇
- Instagram Reels
- YouTube Shorts
- TikTok
Neville’s videos ultimately reached 1.2 million accounts. The videos did best on Instagram, reaching 714k accounts there alone 📈
Neville’s takeaway…
So…are these short form clips worth it?? I think if you’re gonna make it a regular part of your content strategy, then yes.
I think the simple winning strategy is this: Make a ton of long-form content, then have someone chop it up into short-form content.
You could do something like this yourself to build an audience, or be the chop-shop that creates these short-form videos for people like Neville.
Btw, the most successful video of Neville’s experiment (600K+ views): This book is like my bible
The book: This is Earl Nightingale 📖
One great quote from it (more here)…
“A happy plumber makes a greater contribution to the world than a miserable university professor.”
Written by 
