He Posted “Shorts” Videos For 30 Days Straight

Neville Medhora did this across 4 platforms 👇

• Instagram Reels
• YouTube Shorts
• TikTok
• LinkedIn

Neville’s videos ultimately reached 1.2 million accounts. The videos did best on Instagram, reaching 714k accounts there alone 📈

Neville’s takeaway…

So…are these short form clips worth it?? I think if you’re gonna make it a regular part of your content strategy, then yes.

I think the simple winning strategy is this: Make a ton of long-form content, then have someone chop it up into short-form content.

You could do something like this yourself to build an audience, or be the chop-shop that creates these short-form videos for people like Neville.

Btw, the most successful video of Neville’s experiment (600K+ views): This book is like my bible

The book: This is Earl Nightingale 📖

One great quote from it (more here)…

“A happy plumber makes a greater contribution to the world than a miserable university professor.”