This article by Grow & Convert details how they helped a client – a concussion treatment center – double their monthly consultations via content marketing.
Several things I like about it:
- Great example of a case study showcasing the positive results achieved for a client, thereby attracting new clients.
- They dofollow link to the client’s website several times, further helping that client’s SEO.
- Strong argument for why you shouldn’t always prioritize high search volume keywords.
- The “readability index” to decide if long-form, written content makes sense for a business.
- They got the client’s DR37 site outranking sites like MayoClinic (DR92) for solid keywords.
Definitely worth a read if you’re into SEO or content marketing, and another one of those articles you could take to prospective clients and say, “How about I apply this strategy to your business?”
(If SaaS is more your thing, read this.)
Written by 
