Google My Business Marketing Tip

Nick Loper has a new article/podcast detailing 16 marketing tips that have been working well for some pros in his audience 👍

You’ll find in there tips from the likes of:

• A local kids tutor earning $10K/month
• A full-time freelance bookkeeper
• An online chef and nutrition coach
• Someone earning $1000/month reselling books

My favorite tip is #2 on the list, something simple you can do if you or your clients have a Google My Business profile.

Nicole Berg tested this with 24 clients, posting regular updates to their profiles…

“I was able to see that month over month, my traffic has been steadily increasing to the point where today it is the channel that delivers the most traffic to the site,” Nicole explained.

Nicole said she posts about 3-6 updates a week. She typically creates batches of posts and uses SocialChamp to automate publishing so she can “set it and forget it.”

Basically, you end up treating your GMB profile the way you would a Twitter or Instagram profile. It seems Google likes to reward active profiles by giving them more visibility, similar to traditional social media platforms.