Someone on Reddit realizing that they can charge much more for their services…
I heard someone spent [$20,000] for their sales page to be designed. They made a whopping $0.
I thought this was so fascinating because the guy obviously saw it fit to spend that much on something that shouldn’t take more than a month to create.
I just raised my prices to a similar price as the landing page for 6 months of work. I’ve been having the worst imposter syndrome and I don’t feel like I deserve that much. But seeing this made me laugh a bit because my first thought would never be to charge that much.
I forget people have the money to pay for those types of things.
The comments on that thread are interesting too, several stories of people charging high prices for simple enough services 💰
Often a key part of that is framing your service in the right way, like this commenter does…
I create “Digital Employees” for local business owners and I only charge them $2800 a month for it.
If they are hiring they can afford it since it is cheaper than hiring a minimum-wage worker, and this digital employee has only one specific job to do: Generating monthly sales.
Yes, technically what I build for them is a sales page, but it’s connected to a funnel with paid ads. I call it a “Digital Employee” because it solves a very specific problem for business owners, who hire for everything else, but neglect hiring someone to make them more money.
So two things to keep in mind the next time you’re pitching someone on your services…
- $20,000 isn’t a lot of money for some clients.
- Whoever controls the framing, controls the sales.
That last point is the title of a good video on framing by Bedros Keuilian 👀…
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