Several examples of successful Substack newsletters 📬 mentioned in this Fortune article…
- The Department of Salad – similar to salary the writer had at the Chicago Tribune
- Slow Boring – $250,000 + 15% of subscription revenue
- The Chatner – 2 years for $430,000
- The Bear Cave – $330,000 annual revenue
Of course, those newsletters are in the minority.
Uri Bram, himself a former Substacker, is quoted in the same article…
“Most people are struggling… Most newsletters are not doing well. They’ve got a smaller audience. It’s really hard to grow. You try so much stuff and you push really hard and it doesn’t work.
It’s just, who’s going to say, ‘My Substack is making $600 a month and I work on it every minute’?”
Something else that stood out to me in that piece…
Former Buzzfeed writer Anne Helen Petersen, who writes Culture Study and has about 56,000 subscribers, pays guest writers $500 a post as well as paying graphic designers and columnists.
👉 Info on how to pitch Anne in this Twitter thread.
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