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eBiz Weekly #78

A word of caution (re: affiliate marketing)

This week:

  • Mom’s $1000/month Fiverr side-hustle
  • Beef Marketing
  • Free training for top 10 in-demand jobs
  • $25k from first-time ebook launch
  • Good site to learn email marketing
  • Momentos + Finance Report
  • A word of caution (re: affiliate marketing)

Mom’s $1000/month Fiverr side-hustle

A few months back, Charvee Buch taught herself web design so she could build her own ecommerce site.

The site never took off, but Charvee figured she’d learned enough about web design to start offering that as a service on Fiverr.

Fast-forward four months and she’s already earned $4,500 from her Fiverr gigs 💵

What skills could you quickly learn and start offering as a service?

(Some ideas and resources below to help with that.)

Beef Marketing

I heard about this concept on a recent episode of the My First Million podcast 🎧

Basically, you pick a fight with a business that’s bigger with you, calling them out for something you think sucks.

The guys at Basecamp/Hey wrote about it back in 2010 and it looks like they’ve been following their own advice recently by picking a fight with Apple 🥊 and getting a ton of attention as a result.

That’s not to say you should go around picking random fights online. But it’s worth examining what bugs you about your competitors and how you might be able to use that in your own marketing.

Free training for top 10 in-demand jobs

This week Microsoft announced an initiative “to help 25 million people worldwide acquire the digital skills needed in a COVID-19 economy.”

They’ve identified the top 10 most in-demand jobs and are offering relevant training courses for free on LinkedIn Learning.

Here’s the list:

They’re also offering some “soft skills” training free of charge:

$25k from first-time ebook launch

That’s Shawn Wang’s story.

The book is called The Coding Career Handbook, and it went from conception to launch in less than 3 months.

Shawn wrote on Indie Hackers:

“I had a lot of small little tactical lessons learned but honestly i dont think I did anything unusual. just followed standard launch advice everybody says.”

He lays out pretty much everything he did at the first link above.

Note that he put ~600 hours of work into it all and spent about $4k on “marketing and book quality.”

Good site to learn email marketing

It’s EmailMastery.org 💌

They have a bunch of teardowns of how big companies (Nike, Slack, etc.) do email marketing, plus a free email course that looks good so far.

Momentos + Finance Report

Feel free to check out my latest batch of Momentos and my June finance report 📈

A word of caution (re: affiliate marketing)

I’ve been getting a strong impression lately that many eBiz Facts readers are jumping into affiliate marketing because they see me having increasing success with it.

Please keep in mind that a massive factor in that success has been my 8 years of experience working online BEFORE starting eBiz Facts.

I did freelance web design and project management for many years, created a couple of online courses, wrote and sold ebooks, tried productized services, sold advertising, did a ton of blogging and vlogging (albeit not very successfully), and a whole bunch of other random stuff to make money online.

If I’d tried to start something like eBiz Facts back when I quit my day job in 2010, I would have failed miserably. I simply didn’t have the skills or the experience to succeed.

That’s why I strongly recommend, if you’ve never made much money online before, to start the game on “easy mode” with freelancing or a remote job.

From what I’ve seen, the vast majority of successful online entrepreneurs start there.

The founder of ConvertKit, Nathan Barry, is a great example.

From the about page on his website:

My journey started with freelance web design, moved into selling iPhone apps, then growing my own audience and selling books on design.

When I learned that email marketing was the most reliable way to earn a living as a creator I started ConvertKit…

ConvertKit is now seen as a great success – almost at $2 million MRR – but even with all Nathan’s skill and experience going into that, it took him two full years to get the business to $5k/month.

Affiliate marketing isn’t as hard as SaaS, but it’s still hard.

If you’re starting an affiliate site from scratch, with no prior experience, I reckon the best-case scenario is to be earning $1000/month within 12 months.

And that’s if you work your ass off.

Much easier to start earning $1000/month via freelancing or a remote job.

That’ll do it for this week.

Was there anything above that you found particularly useful or interesting?

I aim to pack these emails with the best tips, insights and opportunities for building your online business. Your feedback helps me do that.

Also, feel free to forward this email to a friend, or you can direct them to the online version here: https://ebizfacts.com/ebiz-weekly-78/

In case you missed em, here are the last three editions of eBiz Weekly:

Until next week, rock on with your legendary self 💪

Niall Doherty – Tbilisi, Georgia
eBiz Facts

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