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eBiz Weekly #73

Libel, slander, defamation, WTF?

This week:

  • Screw motivation, what you need is discipline
  • 0-20k email subscribers in a year
  • LinkedIn Marketing Tips
  • Ad revenue > Twitter + Pinterest + Snapchat
  • Libel, slander, defamation, WTF?
  • Good news for Instagrammers
  • Epic list of Marketing Resources
  • Sales is a lot like golf
  • Answer me this
  • The story of eBiz Facts

Screw motivation, what you need is discipline

One of my all-time favorite articles 😍

Understand and practice this consistently, and only a fool would bet against you.

0-20k email subscribers in a year

Harry Dry of Marketing Examples explains how he did it 📈

What I find most insightful is a related comment he posted on Reddit:

I do around an article a week. 5 days writing each piece. Then one day (8 hours) promoting it and replying to the comments, answering questions etc

5 days of writing to end up with one short, concise article that’s likely to resonate with his target audience.

(Reminds me of that quote: “If I had more time, I would have written a shorter letter.”)

Then one full day promoting the content on various platforms.

As the saying goes, extraordinary results require extraordinary efforts.

LinkedIn Marketing Tips

Some concise and practical tips for getting attention on LinkedIn 👋

Use it for your own marketing, or offer to do it for others as a freelance service.

Ad revenue > Twitter + Pinterest + Snapchat

That’s Bing – Microsoft’s search engine – with $7 billion in annual ad revenue 💰

Running Bing ads for clients might be a business worth exploring.

You could reach out to companies running Google Ads – you know they already have an ad budget – and see if they’d be interested in testing some ads on Bing for a fraction of the cost and quite possibly a better ROI.

(Don’t know how to run Bing ads? Watch this free tutorial on YouTube and you’ll know more than most.)

Libel, slander, defamation, WTF?

Last month I published a highly critical review of John Crestani’s affiliate marketing course.

As with all of my reviews, after publishing I emailed a link to the course creator for feedback. (Only fair that they get a chance to defend themselves, right?)

Several days later I received a message from someone on John Crestani’s team threatening to sue me for libel, slander, and defamation 😱

I updated the review to clarify fact vs opinion and fix some minor errors. It says essentially the same thing now but more carefully. I emailed the updated version to JC’s team three weeks ago, and haven’t heard anything back.

Meanwhile, it looks like my review is now ranked #1 on Google for john crestani scam and john crestani review, and we’re on page one for john crestani as well.

So that’s fun.

Good news for Instagrammers

CNBC reports:

Instagram announced on Wednesday it will start showing advertisements on its IGTV video app and will split the revenue from those ads with influencers who create videos for the service.

That kind of setup has worked well for content creators on YouTube 🤑

Epic list of Marketing Resources

The list is called Marketing for Engineers and it’s dated in parts but still well worth a skim 👀

Here’s one handy resource I found from there: How to get new clients with cold email (templates for writers, developers, SEOs, etc)

Sales is a lot like golf

⛳️ Via Hacker News:

Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. I’ve been leading and building sales orgs for almost 20 years and my advice is to walk up and hit the ball.

I reckon online business is a lot like golf, too.

Don’t overcomplicate it.

Walk up and hit the ball.

Answer me this

What have you learned about business that you wish you knew earlier? 🤔

Share your answer on Facebook or Twitter.

The story of eBiz Facts

It’s been 18 months since I started eBiz Facts.

I shared the story so far on Starter Story a few days ago.

Related: this week we passed 5000 subscribers to this newsletter.

Thank you for your time and attention. It is very much appreciated ❤️

That’ll do it for this week.

Was there anything above that you found particularly useful or interesting?

I aim to pack these emails with the best tips, insights and opportunities for building your online business. Your feedback helps me do that.

Also, feel free to forward this email to a friend, or you can direct them to the online version here: https://ebizfacts.com/ebiz-weekly-73/

In case you missed em, here are the last three editions of eBiz Weekly:

Until next week, stay safe and rock on with your legendary self 💪


Niall Doherty – Tbilisi, Georgia
eBiz Facts

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