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- $8000/month from a small podcast
- Use this to wow a prospective client
- You need to charge more $$$
- Make music (and money) online
- Leave Me Alone
- The unacceptable middle-ground
- Borderline predatory
- How we doubled our traffic in 12 months
- Italy: the next remote work hotspot
- Honest Newbie
$8000/month from a small podcast
It turns out that if you want to make a living from a small podcast, its best to ignore most conventional advice. At least, that’s what I had to do.
Turned out pretty well for him:
Nine months after going pro, I had an amazing group of sponsors and about 4,000 listeners. I was releasing an episode each week, with three ads per show at $680 per insertion, and earning a bit of additional revenue selling banner ads. I was earning well over $8,000 a month, and since I was still a one-man show with minimal advertising costs, this was mostly profit.
Use this to wow a prospective client
In a 10-minute video, Rob from Fox Web School shares a simple-but-powerful sales plan you can use to 🤯 prospective clients.
He explains it in the context of selling web design services, but the same approach would work well for pretty much any freelancer.
(Definitely check out Rob’s video on SPIN Selling as well if you haven’t already.)
You need to charge more $$$
A study by the American Medical Association – described on Reddit – explains why you should charge more for your services:
82 participants received two small electric shocks. One before taking a pain killer and one after.
In group 1, they told them the pain killer cost 10c, and they reported less pain 61% of the time.
In group 2, they told them the pain killer cost $2.50, and they reported less pain 85% of the time.
But the twist was that both pain killers were actually placebos.
The reduced pain was all in their head.
So a high priced placebo reduces pain way more than the cheap one. This highlights the powerful link between price and perceived quality.
The key takeaway:
Higher prices makes your services more desirable.
Not more desirable for everyone, of course.
But there are plenty of clients out there who will take you more seriously if you quote a higher price.
Make music (and money) online
Ableton have a nifty series of lessons that teach you the basics of music making 🎶
My friend Emmett Cooke has earned a good living as a freelance composer for many years, making music for big name clients.
I asked him about Ableton and he replied:
It’s brilliant for beginners. Ableton in general is geared more towards electronic music overall but it can be used for any style of music.
Once your skills are up to scratch, this looks like a solid guide to finding paid music gigs online.
Leave Me Alone
Love this web app that lets you “see all of your subscription emails in one place and unsubscribe from them with a single click.”
Better yet, they’re a freemium SaaS business that does the open startup thing, meaning you can view their daily revenue and a bunch more metrics here.
They hit a nice spike earlier this week that might prove a game-changer 🚀
The unacceptable middle-ground
Enjoyed this podcast interview with blogger Will Hatton, “who converted his passion into a 9-business empire making 7 figures in revenue.” 💰💰💰
On the topic of passion, Hatton had the following to say (paraphrased from about the 58m mark):
You have to figure out what’s more important: to be directly involved with working on your passion, or to be involved in something else, which allows you to fund your passion.
And I think as long as you’re doing one of those, you’re okay.
The unacceptable middle-ground is when you are working a job you hate which also pays you very little, and therefore doesn’t give you the freedom to follow your passion.
If you are stuck working a job you hate, there are only 5 things you can do.
I mentioned Stripe Capital in a recent newsletter (#35), saying it could be better than a bank for getting a business loan.
Clearbanc, Shopify, and Stripe have all launched their own version of the same type of loan.
The loans seem sexy and cheap, but they’re definitely not.
They’re borderline predatory. Let’s take a look at why…
In short, once you crunch the numbers, the deal don’t look so sweet 😕
How we doubled our traffic in 12 months
Great post from Location Rebel detailing the 9 things they did to double traffic
And no, they didn’t just ramp up content production.
More the opposite: they actually deleted 25% of their posts 🚮
Italy: the next remote work hotspot
From 2020, an individual such as an employee, a self-employed professional, a manager or an individual entrepreneur shall be subject to Italian personal income tax on only 30% of the income once they become resident in Italy.
The individual must not have not been tax resident in Italy for the previous two years and they must remain in Italy as a tax resident for the following two years and carry out most of their work activities in the country.
It gets better: go live in the south of Italy and you’ll only be taxed on 10% of your income.
Combine this with houses selling for €1 in a Sicilian village, and you’re looking at some serious geo arbitrage 😎
It can be hard to get hired on freelance platforms like Upwork when you’re competing with established freelancers with loads of positive reviews.
If you find yourself in that position, try the Honest Newbie approach described here.
You’ll see the exact cover letter a freelance graphic designer used to land ongoing work 🥳
You can do that, too.
That’ll do it for this week.
Was there anything above that you found particularly useful or interesting?
I aim to pack these emails with the best tips, insights and opportunities for building your online business. Your feedback helps me do that.
Also: feel free to forward this email to a friend, or you can direct them to the online version here: https://ebizfacts.com/ebiz-weekly-38/
In case you missed em, here are the last three editions of eBiz Weekly:
- #37 – Tons of work-from-home jobs listed here
- #36 – $1 million selling phone wallets on Amazon
- #35 – From broke to $10k in two months
- Full archive
Until next week, rock on with your legendary self 💪
Niall Doherty – Ubud, Bali
PS. I’ll be publishing a review of another affiliate marketing course next week.
Thankfully, this one is much better than Wealthy Affiliate.
Stay tuned 😉
By the way...
Freedom Business Builder
FBB is a private community of online business builders. Our 300+ members range from people just starting their first online businesses, to experienced online entrepreneurs earning thousands of dollars each month. More info here.
Travel Hacker’s Toolkit
Check out the top resources I recommend for the traveling online business builder. Cheap flights, a jet lag app, free VPN software, and more.
Great Value Courses
My go-to websites when looking to learn or enhance a skill are Coursera, Skillshare and Udemy. They have thousands of courses on many different topics, rated and reviewed so you can easily tell what’s best. Udemy and Coursera are pay-per-course, whereas Skillshare is a subscription model (my preference).
Start Earning Online
Check out our free crash course to help you build an online business, consists of 11 videos shot in Spain, Russia and Montenegro.