Here’s How People Profited From Dolly Parton’s Death

Searches for Dolly Parton t-shirts jumped 10,305% after she passed away recently 📈

Meanwhile, Etsy shop TunsByMina has four Dolly memorial listings (coins and ornaments). Last I checked, three of them had 20+ people holding one in their basket.

Mina has also done coins for Gloria Steinem, Charlie Kirk and Pope Francis.

Her store is only 1.5 years old and has already sold 3300+ items 💰

Record shops also got a business boost from Dolly’s death. One store in Vegas was cleaned out within hours.

Their marketing rep has watched it happen for years…

I was working in a store in 2009 when Michael Jackson passed. And even before his death was announced, people were coming in the store saying, hey, TMZ is reporting that this is happening. Where’s your Michael Jackson stuff?

I know, it’s a bit messed up to be profiting from celebrity deaths 😕

But the bigger idea here is to cash in on whatever’s trending.

For example, Blaine and Courtney Toler started selling a $30 Hawk Tuah shirt within days of that whole thing going viral, and generated an estimated $45K in 6 days.

It’s also a sure-fire way to get more attention on social: make content about whatever is trending. And tie it back to whatever product/service/message you’re promoting.

What’s trending in your world this week? 🤔

How might you cash in on that?

Get 10 more business ideas in your inbox each week