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“I remember one day in particular that month – I’d made $300 by 3pm and decided to text Florence to let her know the good news. She was working in a crèche at the time. It was that moment when I told her the news that she realised that the whole online thing was a definite possibility.” – Carlo Cretaro
– Carlo Cretaro
Note: this interview was recorded in early 2016.
Length: 1:30:34 | Download MP3
Here are some resources to get you started:
Use what you learn from those resources to create some sample articles.
Land your first clients by emailing digital marketing and SEO companies in your local area or nearby. Ask them if they have any writing work you could do. Include your sample articles.
Keep emailing and following up until you land some gigs.
See below for screenshots of one of Carlo’s first email pitches to a client, and the response he received. (Click the image for the full-size version.)
Even after you’ve found a few clients, keep pitching for more. You want your work schedule to be consistently full.
Be informal and friendly with your clients. The more they like you, the more work they’re likely to send your way.
As you get busier, start outsourcing the writing work and switch to more of a management role.
You find the jobs and communicate with the clients, assign the writing work to other writers, and proofread their work to ensure quality before delivering back to the client.
Put systems in place to stay organized and keep everything running smoothly.
Tools like Trello are a big help here.
So inspiring! I can’t wait to read more!