30K Weekly Downloads = $100K/Year

A recent article from Cal Newport in The New Yorker: The Rise of the Internet’s Creative Middle Class

Deep in there Cal drops this nugget 👇

According to an advertising agency I consulted… a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income.

I’ll emphasize the word should.

A podcast with 30,000 weekly downloads doesn’t automatically earn you $100,000 a year. But you should be able to sell enough ad spots at that level to crack six figures 💰