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I recently read a book called Building a StoryBrand and one of the main rules the author preaches is that you are not the hero of the story; your customer is.
You are simply the guide who helps them win the day.
In other words: they’re Luke Skywalker, and you’re Yoda.
Take a look at your own marketing materials, your own job pitches.
Who are you positioning as the hero?
Written by Niall Doherty
Written by Updated: October 10, 2023
