Speaking of opportunities, Brian Dean from Backlinko share this in an email to his list a few days ago:
last week a friend told me that Facebook CPMs are down 75%. He also said that Google Adwords is 50% cheaper than a few weeks ago.
The flip side is that people aren’t buying like they normally would.
But they DO want content. In fact, content demand has probably 5x’d in the last few weeks.
Which means that now is a great time to build your audience and email list with ads.
In other words: sign ‘em up for content. And sell to those folks later when things settle down.
I’m tripling down on Facebook ads right now. And I’m seeing dirt cheap CPMs.
One estimate sees Facebook and Google losing a combined $44 billion in ad revenue this year due to coronavirus 📉 and Twitter’s ad revenue is down about 20% despite the platform seeing a 23% increase in daily usage.
Businesses that runs ads for clients are feeling the pain, as this commenter on Reddit attests to:
“My business specialises in PPC and SEO (search engine marketing, specifically for Google) 90% of our income has been dropped.”
But like Brian Dean pointed out, if you have the budget for it, now is likely a very good time to invest in building your audience 📈 especially via paid ads.
(If you’re new to paid advertising, I’ve listed some free courses in the digital marketing section here)
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