Buying an audience for $1400

I’ve mentioned Brett Williams in this newsletter a couple of times before. He’s the guy who runs DesignJoy, the one-man design subscription service that pulls in $50,000/month 😱

He recently wrote about buying an audience rather than building one…

I’ve neglected building an audience and sharing what I’ve learned over the years. And quite frankly, I just don’t have the time. So I had the idea of “buying” an audience.

He goes on to describe how he found and bought a design-focused Instagram account with 60,000 followers for $1400, and quickly landed a $2500/month customer via his first post.

I often harp on about the value of having an audience. But as Brett noted, it can take a lot of time and effort to build one. If you have the budget, buying an audience can be a smart shortcut.

Definitely worth considering if you want to launch something like an online course or ebook but don’t have any audience built up 🤔

Alternatively, you could partner with someone who has an audience, get them to help promote your thing. Pay them a flat fee or arrange a revenue share.