And they haven’t been for a while.
Here’s a good write-up of how things have gotten worse over the years for people selling products on Amazon.
The article is from 2018, but as you can see when you visit the Amazon seller forums today, many of the top posts speak to sellers leaving or expressing frustration 🤬
For his new book (Amazon Unbound) Brad Stone reached out to several Amazon sellers “who had previously lobbied for Amazon or spoken out on its behalf.” He found that many of them had since changed their tune.
A telling quote from one such seller who has seen his business increasingly struggle on Amazon…
I’m all for competition, but I did not start my business and go sell on Amazon so that I could eventually become fertilizer for Amazon’s growth as I am buried and destroyed. It’s apparent this is happening to a lot of sellers, and I don’t believe it’s right.
What Amazon does is analogous to being invited over for Thanksgiving dinner, then finding out as you sit down to dine that you’re the turkey.
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