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Marketing strategy of a $6 billion company
Here’s an excellent article breaking down Canva’s marketing strategy that helped the brand grow to a $6 billion valuation 🤯 Worth a read if you’re interested in: This part in particular is good to keep in mind:
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Good ideas are like Nikes
👟 One of my many highlights from Felix Dennis’ book, How To Get Rich: Good ideas are like Nike sports shoes. They may facilitate an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Specially adapted sneakers may be a good idea. But the goal is still to win,…
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White-label product: $16k profit last month
Dave Nash writes on Reddit that he founded an ecommerce brand in February 2019 and last month it did $76k in revenue and $16k in profit 💰 Pretty sure the brand is Mount Lai. Someone asked in the comments on Reddit how he came up with the product idea. Dave’s response: I saw the product randomly while I…
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2 SaaS Success Stories
In case you don’t know, SaaS = Software as a Service. Famous SaaS businesses include Zoom, Slack, Dropbox, and Mailchimp 🐵 But it’s not just big companies succeeding with SaaS. Here are a couple of “small” success stories I found this week:
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The Danger of Platform Dependency
TikTok is the #1 app in the world right now (source), but it’s just been banned in India 🇮🇳 and might soon be banned in the USA 🇺🇸 That’s a massive bummer for some Indian TikTokers who were apparently earning up to $800k per year, and it might soon be a massive bummer for some American TikTokers who are apparently earning up…
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A word of caution (re: affiliate marketing)
I’ve been getting a strong impression lately that many eBiz Facts readers are jumping into affiliate marketing because they see me having increasing success with it. Please keep in mind that a massive factor in that success has been my 8 years of experience working online BEFORE starting eBiz Facts. I did freelance web design and project…
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$25k from first-time ebook launch
That’s Shawn Wang’s story. The book is called The Coding Career Handbook, and it went from conception to launch in less than 3 months. Shawn wrote on Indie Hackers: “I had a lot of small little tactical lessons learned but honestly i dont think I did anything unusual. just followed standard launch advice everybody says.” He lays…
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Free training for top 10 in-demand jobs
This week Microsoft announced an initiative “to help 25 million people worldwide acquire the digital skills needed in a COVID-19 economy.” They’ve identified the top 10 most in-demand jobs and are offering relevant training courses for free on LinkedIn Learning. Here’s the list: They’re also offering some “soft skills” training free of charge:
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Beef Marketing
I heard about this concept on a recent episode of the My First Million podcast 🎧 Basically, you pick a fight with a business that’s bigger with you, calling them out for something you think sucks. The guys at Basecamp/Hey wrote about it back in 2010 and it looks like they’ve been following their own advice recently by picking a…
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Mom’s $1000/month Fiverr side-hustle
A few months back, Charvee Buch taught herself web design so she could build her own ecommerce site. The site never took off, but Charvee figured she’d learned enough about web design to start offering that as a service on Fiverr. Fast-forward four months and she’s already earned $4,500 from her Fiverr gigs 💵 What skills could…
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Apply it in one direction
I heard from a few people this week who are working on several projects at once. That always strikes me as dangerous ⚠️ This quote from Thomas Edison (via James Clear) helps explain why: “You do something all day long, don’t you? Every one does. If you get up at seven o’clock and go to bed…
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Buying and selling shares in people
Speaking of investments, the Hustle has a write-up on a company that lets you buy and sell shares in people 🤑 Entrepreneurs and futurists are selling up to 500 hours of their time — priced at 1 hour per share — over at Human IPO. […] The idea is this: As the people behind the IPOs become…
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Robo Advisors: $25,000 Comparison Study
Robo advisors “create investment portfolios based off of automated strategies.” They’re basically a set-it-and-forget-it investment strategy. You might have heard of Wealthfront and Betterment – those are robo advisors 🤖 Day Trade Review deposited $5000 in each of five different robo advisors and have been measuring the performance and benchmarking them against the SPY ETF. After a…
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3 Levels of Pricing
Charles Burdett writes that plenty of people still buy his £90 physical product – a card deck to facilitate workshops – even though he gives the digital version away for free: I’ve learnt that there’s only three levels of pricing: Premium, free or Introductory Pricing. The psychology around introductory is that it rewards loyalty to customers,…
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Startup School from Y Combinator
Y Combinator is a startup accelerator. They’ve helped launch over 2000 companies, including Stripe, Airbnb, Dropbox and Twitch. All combined, the valuation of the top YC companies is more than $150 billion 💰💰💰 Oh, and they teach a lot of their best stuff for free via the YC Startup School. Here’s the curriculum. 30 lessons total, about…
