Freelance copywriter Alexander Lewis writes that he quit social media for all of 2021.
Giving up social media as both a writer and online business owner seemed like a big risk in an already-volatile industry. Could I maintain an online business without the supposedly most powerful networking and promotion tools ever built?
Turns out he could…
My social media break has paid off so well for my personal writing and business that I now consider not using these platforms to be a form of unfair advantage for my writing and business…
My business not only stayed afloat in 2021, but also grew by more than 50% despite not having social media for marketing and prospecting purposes.
Alexander acknowledges though that he was already well established as a freelancer when he quit social media, with other channels he could rely on to keep his calendar packed with paid work 🗓
My takeaway is that social media can be helpful to launch a business, but once established the costs can quickly outweigh the benefits.
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