When building a business, it can be tough to deal with the lack of certainty.
- Does your idea have legs?
- Will people actually pay for your product or service?
- Can you afford to hire help?
But you might take solace in Alex Hormozi’s words from a recent video 👇
The lack of certainty is actually what makes it worth it.
If you knew that you were going to succeed, it wouldn’t be worth doing to begin with.
The fact that you are uncertain when you start is what makes it worthwhile.
The fallacy of being in the pursuit is the worry that it won’t amount to anything… because who you were becoming is the thing that you are amounting to, in real time every day.
In other words, you don’t have to be perfect, and you don’t have to arrive at some ideal destination to make the journey worthwhile.
You are learning and growing with every hour and every day you put into that journey, and that’s amazing in itself 🥳
Related, words from a book called The Third Door by Alex Banayan…
Many times the hardest part about achieving a dream isn’t actually achieving it—it’s stepping through your fear of the unknown when you don’t have a plan… nobody achieves a dream from the comfort of certainty.
So, as an entrepreneur, your only real choice is to embrace uncertainty.
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