💬 From a speech by Peter Kaufman…
Albert Einstein once listed what he said were the five ascending levels of cognitive prowess…
Number five he said, at the very bottom, was smart. Okay. That’s the lowest level of cognitive prowess is being smart.
The next level up, level four, is intelligent.
Level three, next up, is brilliant.
Next level up, level two, he said is genius.
What? What’s higher than genius? He must have that backward. No, he doesn’t. Wait until you hear what number one is according to Albert Einstein…
Number one is simple. Simple transcends genius.
I’ve noticed this with many of the stories we’ve shared in this newsletter.
It’s rarely the “genius” ideas that become successful businesses. It’s more often the simple ideas executed consistently at a high level 💪
Translation: you don’t have to be super smart or talented to build a successful business.
It’s enough to just focus on a simple idea for a long time, and strive to execute better than your competition.
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