Patricia Bright – Fashion and Beauty Influencer

How does Patricia make money online?

Patricia is a fashion and beauty influencer with a big following on social media. As such, she makes money in many different ways.

One of her biggest sources of income is YouTube ad revenue. Patricia has three YouTube channels:

• Patricia Bright (2.92m subscribers as of this writing)
• Britpoplife Vlogs (358k subscribers)
• The Break (283k subscribers)

She broke shared the earnings from YouTube ads on the first channel in this February 2020 video:

Patricia also earns money online from:

• Sales of her book on Amazon
• Selling digital products via thebreakresources.com

An April 2020 Forbes article about Patricia also notes that she offers an online course and “has worked with world-renowned companies such as Dior, Amazon and Coca-Cola.”

I’m guessing those collaborations were in the form of sponsored content on her social media channels.

How much money does Patricia make?

It’s unclear how much Patricia earns in total from her online business activities, but she shares in the above video how much she’s earned from her main YouTube channel over the years.

From 2017 to 2019 she earned a total of $1,018,633 in ad revenue from that channel, which works out to $28,295 per month.

How did Patricia get started?

Patricia tells much of her origin story in the video above.

Some highlights:

• She studied accounting and finance at university.
• She started on YouTube in 2009 and earned $0 for the first two years.
• She worked in investment banking for 5 years while doing YouTube.
• By 2012 she was earning about $1500/month from YouTube ads.
• Then she signed a contract with a Multi Channel Network, which she says was a big mistake, but that earned her $3000-4000/month for a few years and she was able to quit her job.
• Her YouTube channel really took off in 2017 when she started uploading videos more frequently and consistently.

What type of online business does Patricia have?

Patricia runs a multifaceted online business. 

According to our framework it can be broken down like this:

• Authority (Level 4)
  Patricia has tons of followers and subscribers on YouTube and social media.
• Digital Products (Level 4)
  Patricia sells an ebook, digital downloads, and an online course.

Follow the links above for more info and examples for each type of business.