He ‘Rents’ 230 Local Websites for $185K/Month

Luke Van Der Veer builds plain little websites for local service businesses – carpet cleaners, roofers, restoration guys – then rents the leads to a real contractor in that city for ~$1K a pop 🤑

230 sites total, 80% of them rented out, averaging $185K/month in recurring revenue.

Luke’s niche criteria 👇

• Blue-collar service (phone-driven, no licensing, low seasonality)
• Cities of 50K to 400K people
• Google Maps full of businesses with no website and few reviews
• Yelp or Thumbtack ranking above the actual local providers

Then he builds a simple hub site, one page per service, going deeper than everyone else on page one…

I’m going to take everything they talk about, and I’m going to write double of what they have.

Once ranked, he forwards the calls to a vetted contractor and charges roughly 10% of the revenue those leads bring in. Higher-ticket clients are on 10-15% rev share.

And Luke reckons the model holds up nicely in the AI era 🤖…

Blue collar work is likely the last category to be disrupted by AI.

Which underserved city and blue-collar niche could you claim first? 🤔

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