Posting On LinkedIn Led To This $1.3M/Year Business

Anthony Pierri is the co-founder of Fletch PMM, an agency that helps startups “discover their ideal product positioning and bring it to life.”

According to a recent interview 👇

• Started in 2023
• 3 employees
• $1.3M annual revenue

Anthony and his co-founder came up with their business idea while working at another agency…

[We] were tasked with creating a service that… could be delivered repeatedly to the same target customer…

I started to post on LinkedIn as a way to uncover what type of service offering would resonate.

The market started to pull us towards both positioning and homepage rewrites based on the content we were producing. As we built an audience, people started to reach out to us more frequently for help with their positioning.

So they started their own thing to fill that demand 💪

Scroll back through Anthony’s LinkedIn to see the content he was posting.

Try this yourself: post regularly on LinkedIn or within a niche community, see if you can uncover a problem that needs solving for your audience 🧐

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