David Perell recently interviewed Harry Dry, founder of Marketing Examples.
📝 David writes…
Harry Dry is the best copywriter I know.
He’s built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you’ll be at least a Green Belt in copywriting.
He then goes on to share some of Harry’s rules for writing.
A taste 👇
13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep.
14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you’ve said… with a ridiculous amount of proof.
18) Great copy reads like your customer wrote it. Talk to them.
You can watch the full 76-minute interview on X or YouTube 👀…
Related graphic: 9 key sections for a high-converting landing page
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